The proof is in science and function

MDPI Beverage Journal published a significant research report on November 22, 2018 which led to design and development of the scientifically engineered NEAT glass.  Peer-reviewed by olfactory science researchers, this report validates the superiority and suitability of the NEAT glass for evaluation and drinking enjoyment, and highlights major problems associated with beverage industry support for tulip and snifter-style glassware.  Myth, tradition, and misleading marketing eventually give way to science and function.  Click the link for full report: https://www.mdpi.com/2306-5710/4/4/93