Definition of Flavor: the blend of taste and smell sensations. We detect over a thousand aromas but only five tastes (sweet, sour, bitter, salty, umami). You don't taste raspberries, you smell raspberries and taste sweet. Add mouth feel (oily, dry, temperature, texture) to get total flavor. Aroma + Taste + Mouth Feel = Flavor. Aroma is 90% of flavor.
What is the Major Difference Between Spirits? If you think about it, mouth feel changes very little from spirit to spirit, and there are only 5 tastes (see above). This means that aroma is the major difference between all spirits. Looking at it this way, it is easy to see that distillers are actually "engineering" the aroma portion of the flavor profile to make different spirits. This is accomplished by blending, adding a flavoring, aging, changing the aging barrel, redistilling, or changing the source of the distillation (grain, fruit, sugarcane, agave, etc.). With such high dependency on aroma to differentiate spirits, you would think that after a couple of thousand years, someone would have put more thought into designing glassware which displays all characteristic aromas at their best.
Evaporation: The “engine” that powers aromas to the nose. Large evaporation areas + vigorous swirling = Aroma. No evaporation, no aroma. Don't forget to Swirl, swirl, swirl.
Ethanol Alcohol: Enemy of the spirits drinker's perception, ethanol alcohol is anesthetic and numbs olfactory sensors. Nosing spirits in conventional glasses (convergent rim design) delivers nose burn, numbing, and olfactory fatigue. Three strong whiffs, and your nose sensitivity is operating at 15% efficiency, making it extremely difficult to pick up subtle flavors.
The Erroneous Assumption: Collect all aromas in a small opening so none can escape detection. This single assumption has held back spirits glass design for centuries, because no one ever believed ethanol alcohol aromas could be separated from other aromas. "Just live with it" perfectly describes the attitude which led us to state-of-the-art conventional glassware design.
Conventional Glassware: Tulip and tall chimney shaped glasses have small rim areas (convergent rim), collecting and compressing all aromas in one compact location. Numbing alcohol is mixed with the other aromas, so it's nearly impossible to identify a spirit's true character. Conventional designs originate in a styling studio as modifications to the copita, borrowed from the Sherry makers in the 1700s. Unfortunately "scientific function" is added by the marketing department to promote sales.
What do Blenders do? For decades, whisky and spirits blenders have diluted to about 20% ABV so they don't blow their nose out in the middle of a project. Until NEAT, the tulip and tall chimney glasses were the standard blenders glass, and high alcohol concentrations at the nose are impossible to blend without adding water to shut down evaporation and avoid olfactory fatigue. Adding water kept these designs alive for blender use, but they are not the best way to enjoy straight spirits, whisky, gin, rum, etc. Adopting these glasses for straight spirits just doesn't cut it, and destroys the experience. Adding water was a device to make blending work with an inferior, unscientific, tall and narrow glass design.
Solving the Problem: NEAT design begins in the science lab, not the styling studio. Throw away convergent rims. Create a wide bowl to promote swirling and increase evaporation, lower the rim enough to get the nose close to more aromas. Squeeze vapors to increase kinetic motion through a neck, let compressed aromas expand. Lighter, numbing alcohol aromas disappear over the rim, leaving a "sweet spot" to savor and enjoy. Roll your cursor over the numbers in the top diagram to see how it works.
Taste the Truth: Taste and aroma are the true measures of a spirit's quality. Alcohol burn overwhelms the truth, spoiling the experience. NEAT eliminates the burn by dispersing nose numbing ethanol. Award winning choice of professionals, tastemakers and judging events.
Still like the alcohol mixed with the aromas? Just put your nose further down into the opening at the neck and sniff. It's all there. NEAT does exactly the same things all other glasses do, and even more. No other glass can separate the alcohol aroma and display all the spirit's defining characteristics.
Patents: NEAT design patent USA D663165, utility patented PRC, utility patent pending in USA, Austria, Germany, and UK.
SCIENCE BUILT A BETTER GLASS - and everybody nose it